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Qingdao: Cocktail Master Class

Qingdao: Cocktail Master Class

In the afternoon of June 14, 2017, a cranberry cocktail masterclass was held in Qingdao, Shandong province. This was the first time for the event to be held in this city that was famous in the west for its beer. Around 30 local bartenders and mixologists attended the event that took place at the Room Lounge. At the opening reception, Brooks Erickson from CMC delivered a short speech on cranberries’ unique health benefits, their diverse product forms and their applications. Master mixologist...

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Sial China Trade Show

Sial China Trade Show

From May 17 to 19, 2017, CMC returned for the fourth year in a role as exhibitor at the annual SIAL China trade show in Shanghai, China. The corner booth with colorful displays and samples of cranberry products attracted a lot of attention among visitors to the USA pavilion. The awareness of cranberries has been on the rise among consumers and the trade in China. During the 3-day event, a total of 5 qualified leads were generated. 3,200 copies of various U.S. cranberry brochures were...

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Cranberry Cooking Class at Amazon Jungle Adventure

Cranberry Cooking Class at Amazon Jungle Adventure

On various weekends during the months of March and April, CMC held 8 cranberry cooking classes in collaboration with Amazon Jungle Adventure at the latter’s 4 flagship locations in Shanghai. Amazon Jungle Adventure is Shanghai-based company which operates indoor adventure centers targeting at children of middle to high income families, aged 5-12. On the days of the event, information about the cooking classes was given to families participating in the adventure activities, via notices posted...

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Building Awareness For Us Cranberry At KFC In Wuhan And Nanchang

Building Awareness For Us Cranberry At KFC In Wuhan And Nanchang

Following the successful attempt in building consumers’ awareness of US Cranberry in Wuhan City by collaborating with McDonald’s last October and November, CMC conducted a similar event with Kentucky Fried Chicken (KFC), between February 14 and 16, at the latter’s 120 restaurants in Wuhan and Nanchang, both provincial capital cities in Central China. Valentine’s Day celebration was used as the promotion’s theme. A big standalone poster with the promotional theme, product shots of cranberry...

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Programme Day At FUDAN University In Shanghai

Programme Day At FUDAN University In Shanghai

US Cranberry was a co-sponsor of the Programme Day for The Master of Business Administration (International) jointly offered by the Faculty of Business and Economics of The University of Hong Kong and the School of Management of Fudan University in Shanghai. This IMBA program is ranked top 10 part-time MBA program in the world. The Programme was intended for business executives with a proven track record in their career.     This event was held at the Fudan University campus and...

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Cranberry In-Store Promotion at Hey_Yo in Southern China

Cranberry In-Store Promotion at Hey_Yo in Southern China

From November 25 to December 25, a cranberry promotion was jointly held with the yogurt chain Hey_Yo, at its 29 outlets in various Southern China cities including Shenzhen, Dongguan, Guangzhou and Foshan. This promotion aimed at enhancing awareness of U.S. cranberries and their applications in the dessert restaurant and bakery sectors. The theme of this promotion was “Enjoy Cranberry Life with Sweet Treats”. The promotion featured nine new cranberry products developed by Hey_Yo such as Red...

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