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Media & Trade Tour Of US

Media & Trade Tour Of US

  MZMC led a media and trade delegation to Wisconsin, between Oct 25th and Oct 27th , to learn about how cranberries were harvested. The delegation included representatives from Shandong Radio and Television Station, China Sweet Industry Magazine, China Women News and Sina. Traders which sent their representatives were Shanghai Greenland, Haishang International and Hangzhou Wahaha Group. Four Season Barbie, a food blogger, also joined the tour. On Oct 25th, the group enjoyed a cranberry...

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Cranberry In-Store Promotion at BreadTalk in Southern China

Cranberry In-Store Promotion at BreadTalk in Southern China

From October 15 to November 15, a “Heavenly Beauty of Cranberries” promotion was jointly held with the BreadTalk bakery chain, at its 72 outlets in various Southern China cities including Guangzhou, Shenzhen, Dongguan, and Foshan. This promotion aimed at enhancing consumers’ awareness of and liking for bakery products with cranberries. This promotion would also stimulate interest among bakers in using cranberries in their recipes. BreadTalk developed 7 new cranberry products specially for the...

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U.S Cranberry Maze – Offline Consumer Education Event

U.S Cranberry Maze – Offline Consumer Education Event

On Sept 16th and 17th, MZMC conducted the captioned event designed to raise consumers’ awareness of cranberry’s anti-adhesive attribute that would contribute to the prevention of H.Pylori infection at the stomach. The event was given the title of “Explore the Taste of Cranberry and Add a Protective Shield for Your Stomach’s Health”. It took place at the popular Capital Mall located on the eastern side of Beijing. The maze was divided into 4 sections each featuring one of the games related to...

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U.S. Cranberry-Womai.com Online and Offline Promotion

U.S. Cranberry-Womai.com Online and Offline Promotion

Between August 7 and 20, CMC collaborated with Womai.com, a B2C (business-to-consumer) e-commerce site, to conduct the captioned promotion. A customized CMC page was hosted on Womai.com during the promotion. The CMC page included basic introduction to U.S. Cranberry such as products diversity, health benefits and cranberry recipes. It also featured 15 SKUs of cranberry products at special prices. These products included dried cranberries, cranberry juice, cranberry cookies and cranberry...

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SABS Cranberry Baking Class in Qing Huangdao Base

SABS Cranberry Baking Class in Qing Huangdao Base

  On July 13 and 14, SABS held a special two-day training class in its Qing Huangdao Base. SABS Qing Huangdao base was established in 2016, in cooperated with COFCO (Qing Huangdao) Peng Tai Co.  Ltd., subsidiary of COFCO. COFCO (China National Cereals, Oils and Foodstuffs Corporation) is China’s largest state-owned food processing and trading group. 28 participants, mostly bakers from Toly Bread Company, attended the class. Toly is a large bread company in Northern China and one of...

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WUHAN: Cocktail Master Class

WUHAN: Cocktail Master Class

In the afternoon of August 8, 2017, a cranberry cocktail masterclass was held in Wuhan, Hubei province. Around 40 local bartenders and mixologists attended the event that took place at the Clove Bar. At the opening reception, Leeann Lin from MZMC delivered a short speech on cranberries’ unique health benefits, their diverse product forms and their applications. Master mixologist Eddy Yang demonstrated cranberries’ applications by preparing 3 different cocktails: Super Tea Time, Crane Spot and...

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