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2018 Cranberry Guangzhou Food Technicians Association Annual Conference

2018 Cranberry Guangzhou Food Technicians Association Annual Conference

CMC co-sponsored the Guangzhou Food Technicians Association Annual Conference that was held on Jan 10, 2018. Mabel Zhuang delivered a speech on behalf of CMC to about 250 members of the association, who were mostly chefs from local hotels and restaurants. Cranberry products and brochures were displayed at the venue. In addition, three cranberry products, Cranberry Fragrant Yolk Crisp, Cranberry Red Bean Flaky Pastry and Cranberry Ham Cookie were specially created by the caterer to serve those...

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Cranberry Cooking Class With CHUNBO.COM

Cranberry Cooking Class With CHUNBO.COM

On December 16, a CMC cooking class was held in collaboration with Chunbo.com, an emerging website for natural and healthy foods. 38 VIP guests and other followers of Chunbo.com attended the event in Shanghai. Ryan R. Scott, Director of Agricultural Trade Office Shanghai, gave a welcome remark. Mabel Zhuang then gave a short presentation on U.S. Cranberry, followed by a short Q&A session. A video of harvesting cranberries was also shown at the venue. Food blogger Four Seasons Barbie, who...

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Media & Trade Tour Of US

Media & Trade Tour Of US

  MZMC led a media and trade delegation to Wisconsin, between Oct 25th and Oct 27th , to learn about how cranberries were harvested. The delegation included representatives from Shandong Radio and Television Station, China Sweet Industry Magazine, China Women News and Sina. Traders which sent their representatives were Shanghai Greenland, Haishang International and Hangzhou Wahaha Group. Four Season Barbie, a food blogger, also joined the tour. On Oct 25th, the group enjoyed a cranberry...

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Cranberry In-Store Promotion at BreadTalk in Southern China

Cranberry In-Store Promotion at BreadTalk in Southern China

From October 15 to November 15, a “Heavenly Beauty of Cranberries” promotion was jointly held with the BreadTalk bakery chain, at its 72 outlets in various Southern China cities including Guangzhou, Shenzhen, Dongguan, and Foshan. This promotion aimed at enhancing consumers’ awareness of and liking for bakery products with cranberries. This promotion would also stimulate interest among bakers in using cranberries in their recipes. BreadTalk developed 7 new cranberry products specially for the...

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U.S Cranberry Maze – Offline Consumer Education Event

U.S Cranberry Maze – Offline Consumer Education Event

On Sept 16th and 17th, MZMC conducted the captioned event designed to raise consumers’ awareness of cranberry’s anti-adhesive attribute that would contribute to the prevention of H.Pylori infection at the stomach. The event was given the title of “Explore the Taste of Cranberry and Add a Protective Shield for Your Stomach’s Health”. It took place at the popular Capital Mall located on the eastern side of Beijing. The maze was divided into 4 sections each featuring one of the games related to...

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U.S. Cranberry-Womai.com Online and Offline Promotion

U.S. Cranberry-Womai.com Online and Offline Promotion

Between August 7 and 20, CMC collaborated with Womai.com, a B2C (business-to-consumer) e-commerce site, to conduct the captioned promotion. A customized CMC page was hosted on Womai.com during the promotion. The CMC page included basic introduction to U.S. Cranberry such as products diversity, health benefits and cranberry recipes. It also featured 15 SKUs of cranberry products at special prices. These products included dried cranberries, cranberry juice, cranberry cookies and cranberry...

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