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美国蔓越莓节——“蔓”生活 “妙”滋味

发布 由 在 2018年3月20日 在 媒体活动, 活动 | 没有评论

美国蔓越莓节——“蔓”生活 “妙”滋味

2018年3月8日-17日美国蔓越莓市场协会在盒马鲜生超市荔星名店举办美国蔓越莓节——“蔓”生活 “妙”滋味。促销期间,多款蔓越莓产品特价优惠,扫码即可获赠蔓越莓干样品。此外,还增设DIY烘焙课程教消费者如何将蔓越莓纳入日常饮食。

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Cranberry In-Store Promotion at Hema Fresh in Guiyang

发布 由 在 2018年3月20日 在 媒体活动, 新闻稿 | 没有评论

Cranberry In-Store Promotion at Hema Fresh in Guiyang

From March 7-18, CMC had a cranberry in-store promotion at Hema Fresh, premium supermarket in Guiyang, the capital city of Guizhou Province in Southwest China.

5 SKUs from 4 brands of cranberry products including dried cranberries and cranberry juice were featured at this promotion. The store set up a cranberry special display counter with cranberry samples and brochures as giveaways. CMC arranged for promoters to introduce shoppers to cranberries’ basic features and benefits. The promoters offered cranberry samples for the shoppers to try and encouraged the latter to purchase the cranberry products. CMC also invited baker to demonstrate the various applications of U.S. cranberries at different intervals during the promotion days.

Total sales of cranberry products during the promotion amounted to RMB18857.1(USD2,993), an increase of 47.3% compared with the period prior to the promotion.01dsc00959_%e5%89%af%e6%9c%ac

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美国蔓越莓新春美食季火热启动

发布 由 在 2018年2月25日 在 媒体活动, 活动 | 没有评论

美国蔓越莓新春美食季火热启动

2018年21-3月1日期间,美国蔓越莓市场协会将携手上海14家知名人气餐厅举办“美国蔓越莓新春美食季”活动,其中包括马勒别墅、和记小菜、浦江二号、浦江荟、云庐、匆匆那年、悦6、鱼非鱼,涵盖了上海的高端饭店和接地气的各大餐厅。此次活动是继2016年“美国蔓越莓新春美食季”后第二次在上海举办。活动期间,餐厅将以蔓越莓干、蔓越莓果酱、蔓越莓果汁为原料,提供多款蔓越莓特色新春菜肴,给消费者带来全新的味觉体验。

近年来,越来越多的中国消费者熟悉并喜欢上蔓越莓,蔓越莓非常适合制作各种创意料理,马勒别墅饭店行政总厨刘大师认为,本次推出的新春菜肴中,蔓越莓配鹅肝充分体现了蔓越莓百搭的特色,除了惯用于甜品外,其实蔓越莓酸甜口感特别能平衡咸口食物,入口柔和,解油解腻,带有果香。此外,在创作鸡尾酒时,蔓越莓也能大展身手,明亮的鲜红颜色更带有春节气氛。

随着本次“美国蔓越莓新春美食季”的开展,相信消费者们将有机会进一步了解蔓越莓的餐饮运用和健康功效,未来不仅会继续走进餐厅品尝蔓越莓佳肴,也会更多地将蔓越莓融入到自己的日常饮食中。

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Cranberry Menu Promotion in Shanghai

发布 由 在 2018年2月25日 在 新闻稿 | 没有评论

Cranberry Menu Promotion in Shanghai

Between February 1 and March 1, CMC ran a cranberry menu promotion in Shanghai. 8 restaurant brands with a total of 14 outlets participated. These restaurants were Moller Villa, Hejixiaocai Restaurant, No.2 Pujiang, Pujiang Essence, Yun’s Fusion Cuisine, Back in Time, Cuisine & Lounge, and Eat More Fish.

Throughout the promotion, which ran through the important Chinese New Year festive period, each participating restaurant offered three or four new courses using dried cranberry, cranberry sauce and juice among their ingredients. These new menu items included appetizers, dim-sums (bite-size delicacies), main dishes, desserts and beverages. The restaurants promoted their new offers with stand-alone posters, tent cards and menu sheets bearing CMC’s logo. Short description of cranberry and CMC’s QR codes were also printed on these promotion materials. By the end of the promotion, a total of 7,959 cranberry dishes were sold to and enjoyed by 22,800+ patrons.

To gain more exposure, CMC invited 3 social media KOL’s (key opinion leaders), who have 590 thousand Wechat followers in total, to post 3 pieces of contents about the promotion. These posts received altogether 47,157 clicks. One of these KOL’s posted an additional piece on her Weibo, which received 28,000 impressions. CMC reposted these posts onto its official Wechat and Weibo.

After the promotion, all the restaurant brands except Yun’s Fusion Cuisine and Back in Time, have planned on including cranberry dishes into their regular menu. These dishes included Cranberry Butterfly Shrimp, Cranberry Jelly, Cranberry Prawn, Cranberry Cocktail, Cranberry Shrimp, Cranberry Scallop Salad, Cranberry Tofu Pudding, Cranberry Papaya Jelly, Cranberry Coconut Milk Jelly, Cranberry Beef Cheek and Millet.

CMC made a video about the event and posted it on Youku. This video can be viewed via the following link: http://v.youku.com/v_show/id_XMzQ0NzYyNzA2OA==.html?spm=a2h3j.8428770.3416059.1

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美国蔓越莓新春美食季媒体招待会

发布 由 在 2018年2月1日 在 活动 | 没有评论

美国蔓越莓新春美食季媒体招待会

201821日,美国蔓越莓市场协会在马勒别墅饭店举办“美国蔓越莓新春美食季媒体招待会”,邀请媒体以及贸易商共同品尝 “蔓” 妙 “莓” 味。其中,午宴时嘉宾们享用的“蔓越莓虾仁”、“蔓越莓鹅肝”、“蔓越莓特饮”是马勒别墅为“美国蔓越莓新春美食季”特别研发的蔓越莓菜肴。

午宴正式开始前,先由美国驻上海总领事馆农业贸易处副领事白克明先生致开幕词。接着,美国蔓越莓市场协会中国代表庄晓青女士介绍了美国蔓越莓的基本知识以及本次新春美食季活动。随后尼尔森消费者洞察副经理陈楚翘女士解读了2017年蔓越莓全国知晓率调研报告。最后,马勒别墅行政总厨刘洪大师分享了蔓越莓在餐饮运用中的心得体会。

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Cranberry Media Appreciation Lunch Event

发布 由 在 2018年2月1日 在 新闻稿 | 没有评论

Cranberry Media Appreciation Lunch Event

On February 1, CMC organized a Cranberry Media Appreciation Lunch at the Moller Villa Hotel Shanghai to announce the launch of a Cranberry Menu Promotion. The lunch menu included Cranberry Goose Liver, Cranberry Shrimp and Cranberry Cocktail. They were all specially developed by Moller Villa.

27 members of the media and 17 cranberry importers/distributors participated in the event. Tyler Babcock, Deputy Director of ATO Shanghai, gave the welcome remarks. Mabel Zhuang, CMC’s China representative delivered a talk on U.S. Cranberry and gave a brief description of the Menu Promotion. 8 restaurants in Shanghai (14 outlets in total) would be participating in the promotion between February 1 and 25.

Caroline Cheng, Associate Manager of Consumer Insight from the marketing research company Nielsen, shared the findings of 2017 Cranberry Nationwide Awareness Survey which showed that the awareness of cranberries in China has reached 53%. Nick Liu, executive chef of Moller Villa Hotel Shanghai, also talked about the many applications of U.S. cranberries in the food service sector.

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美国蔓越莓木瓜冻

发布 由 在 2018年1月31日 在 甜点, 餐饮伴侣 | 没有评论

美国蔓越莓木瓜冻

原料:

木瓜1个、美国蔓越莓干20g、美国蔓越 莓酱50g、雀巢全脂牛奶50g、白糖5g、 胜牌鱼胶粉1.5g

 

做法:

1. 选取熟透软度适中的木瓜去皮去籽

2. 牛奶、白糖和凝胶粉一起兑制并加热, 加入白糖美国蔓越莓酱和凝胶粉融化均匀

3. 放凉后,倒入去好皮的木瓜,放冰箱冷 藏4-5小时

4. 木瓜切成均匀三角形状,摆盘撒上美国 蔓越莓干即可

cranberry-papaya-jellydried-cranberry

美国蔓越莓豆花

发布 由 在 2018年1月31日 在 甜点, 餐饮伴侣 | 没有评论

美国蔓越莓豆花

原料:

豆花粉500g、美国蔓越莓干20g、芒果果 酱30g、纯净水200g、胜牌鱼胶粉10g

 

做法:

1. 取豆花粉、凝胶粉和纯净水,加入容器 里小煮3分钟,同时搅拌均匀

2. 把自制好的豆花汁均匀倒入模具,自然 凉透冷藏保存

3. 做好豆花装盘,浇上芒果酱,撒上美国 蔓越干即可

cranberry-tofu-puddingdried-cranberry

美国蔓越莓椰乳凉粉

发布 由 在 2018年1月31日 在 甜点, 餐饮伴侣 | 没有评论

美国蔓越莓椰乳凉粉

原料:

白凉粉1袋50g、美国蔓越莓干20g、红曲米30g、纯净 水300g、三花植脂蛋奶50g、椰浆200g、鹰麦炼乳 100g

 

做法:

1. 三花植脂蛋奶加入椰浆和鹰唛炼乳,搅拌均匀后 放入冰箱冷藏

2. 纯净水加入红曲米熬开,小火煮制5分钟关火

3. 取熬制好的红曲米水,加入一袋白凉粉再次熬开 放入冰箱凉透即可

4. 自制好的成品凉粉用勺子摇出大块装盘,倒入调 制好的椰乳汁撒上美国蔓越莓干即可

cranberry-coconut-milk-jellydried-cranberry

美国蔓越莓 香蕉牛奶

发布 由 在 2018年1月31日 在 餐饮伴侣, 饮料 | 没有评论

美国蔓越莓 香蕉牛奶

原料:

美国蔓越莓汁100ml、香蕉50g、牛奶 50ml、蜂蜜10g柠檬1只

 

做法:

1. 把香蕉、美国蔓越莓汁、牛奶和蜂 蜜放入榨汁机中搅拌

2. 出汁后倒入杯中挤上柠檬汁

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